Broadcasts allow you to send messages to multiple contacts at once. This is useful for announcements, promotions, and updates.
Creating a Broadcast
Go to WhatsApp > Broadcasts and click 'Create Broadcast'. Select the template you want to use (must be an approved template), choose your target audience by selecting contact groups or individual contacts, fill in any template variables, and schedule the broadcast or send immediately.
Broadcast Scheduling
Available on Growth plans and above, you can schedule broadcasts for a future date and time. This is useful for timing your messages for optimal engagement.
Tracking Broadcast Performance
After a broadcast is sent, you can track its performance on the Broadcasts page. Each broadcast shows the total recipients, successfully sent count, failed count, and success rate percentage. The dashboard also shows your top 10 recent broadcast performances.
Broadcast Limits
The Starter plan includes unlimited broadcast messages. However, Meta imposes its own rate limits based on your WhatsApp Business account quality rating. If you experience failures, wait a few minutes before sending more.